JP, the challenge with diy stems from a few areas - again, below just my personal observation, GD will most likely comment on diy vs non-diy potential:
- The embedded design of the new electronics requires dedicated and carefully engineered thermal management - this will be outside the comfort-zone for the majority of diy’ers
- DIY places an immense amount of pressure on service-resourcing, adding massively to business overheads. Not only from a hardware, but also (free) software engineering perspective
- At some point in time, I believe GD should get something back for their massive and up to now free/no-cost engineering of the Tuner software and USB interface.
From my perspective as an automation business development manager, the longer GD stayed on the path of purely a component/diy supplier for dd wheels, whilst having relatively low margins on the Simucube and ioni boards, the better the chances of this eventually coming to an end.
With the new approach, it will reduce overheads, give a bit of well-deserved margin back to GD, as well as simplify software development in the new product-cycle. These changes were absolutely necessary imho, especially considering where this market is heading.
Yes, I am probably one of the staunchest diy-ers out there, and yes, I would absolutely luv to get my hands on such a solution, but we can only hope. But it wouldn’t make much business sense, not in the current climate, I don’t believe, plus considering point 1 above.